{"id":1074775,"date":"2024-02-11T11:00:45","date_gmt":"2024-02-11T15:00:45","guid":{"rendered":"https:\/\/unionradio.net\/?p=1074775"},"modified":"2024-02-11T11:00:46","modified_gmt":"2024-02-11T15:00:46","slug":"la-rai-analiza-posible-publicidad-oculta-de-john-travolta-en-sanremo","status":"publish","type":"post","link":"https:\/\/unionradio.net\/2024\/02\/11\/la-rai-analiza-posible-publicidad-oculta-de-john-travolta-en-sanremo\/","title":{"rendered":"La RAI analiza posible publicidad oculta de John Travolta en Sanremo"},"content":{"rendered":"<p><strong>ROMA.-<\/strong> La televisi\u00f3n p\u00fablica italiana RAI ha dado inicio a una auditor\u00eda interna para determinar si el actor estadounidense John Travolta hizo publicidad de unas zapatillas en su aparici\u00f3n por el Festival de Sanremo, algo prohibido.<\/p>\n<p>\u00abEl contrato del actor preve\u00eda, textualmente, la prohibici\u00f3n de usar &#8216;elementos que contengan directa y\/o indirectamente un valor publicitario y\/o promocional&#8217;, tambi\u00e9n en lo relativo a ropa y accesorios\u00bb, explic\u00f3 hoy en un comunicado el consejero delegado de la RAI, Roberto Sergio.<\/p>\n<p>Y agreg\u00f3: \u00abSi esto no ha sido respetado y la RAI, que ha iniciado una auditor\u00eda interna, es parte lesa, se sabr\u00e1 defender en las sedes oportunas\u00bb.<\/p>\n<p>El protagonista de \u00abGrease\u00bb (1978) o \u00abPulp Fiction\u00bb (1994) ha sido uno de los protagonistas del 74\u00ba Festival de Sanremo, concluido anoche, por donde pas\u00f3 en su segunda gala, en la noche del 7 de febrero, como estrella invitada.<\/p>\n<p>Su interpretaci\u00f3n del \u00abbaile de los pajaritos\u00bb, visiblemente inc\u00f3modo -tir\u00f3 al suelo un sombrero con forma de pato que quisieron ponerle- fue muy comentada y de hecho el actor no firm\u00f3 el documento que permite a la RAI reponer esas im\u00e1genes en el futuro.<\/p>\n<p>Pero tambi\u00e9n se ha visto salpicado por una doble pol\u00e9mica que tiene que ver con este presunto caso de publicidad encubierta.<\/p>\n<p>La asociaci\u00f3n de consumidores Codacons ha pedido que se investigue si la RAI hizo publicidad de <strong>las zapatillas que calzaba, de la marca U-Power,<\/strong> mostradas varias veces en c\u00e1mara mientras bailaba y cuyo <strong>presidente, Franco Uzzeni, estaba sentado en primera fila.<\/strong><\/p>\n<p>Sanremo ha concluido este a\u00f1o con cifras r\u00e9cord de audiencia y la \u00faltima gala, la final, obtuvo un 74,1 % de cuota de pantalla, con 14,3 millones de telespectadores, con ingresos publicitarios de m\u00e1s de 60 millones de euros en toda su edici\u00f3n, inform\u00f3 hoy el directivo Gian Paolo Tagliavia.<\/p>\n<p>EFE<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ROMA.- La televisi\u00f3n p\u00fablica italiana RAI ha dado inicio a una auditor\u00eda interna para determinar si el actor estadounidense John Travolta hizo publicidad de unas zapatillas en su aparici\u00f3n por el Festival de Sanremo, algo prohibido. \u00abEl contrato del actor preve\u00eda, textualmente, la prohibici\u00f3n de usar &#8216;elementos que contengan directa y\/o indirectamente un valor publicitario [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":1074777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,145],"tags":[4082,138,161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - 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